As a rapidly growing e-commerce retailer, Primary Goods experienced a common pain point among successful Shopify brands: with growth came insanely expensive ad spend across all paid social platforms and lots of uncertainty around pricing. What can you do when your brand is gaining traction and there’s no way to discover if you’re leaving money on the table? Plus, at one point, their team tried to increase prices arbitrarily to see if conversions would fall off and well, it failed big time. Stuck without a data scientist on deck to optimize, code, and do all-the-price-things, Primary Goods was at a standstill with their prices as sales continued to rise. The team at Primary Goods began scrambling for a more seamless and stress-free solution.
Enter Tontine. Within a few weeks, Primary Goods was able to test the prices on all of their products, discovering the ideal price point down to the cent to reach
maximum profit! The best part? They were able to do all of this within a few clicks of a button, and without running dozens of pricey ad campaigns that can’t even guarantee an ROI. Even today, Primary Goods still uses Tontine to continue testing their prices as they grow and gain more international exposure (without the risk of customers dropping off at first sight of a price increase).
Tontine's Price Optimization Experts empowered Primary Goods to stay ahead of the skyrocketing advertising expenses stirred by competition and helped unlock substantial additional revenue (36% profit margin improvement) after just 60 days. Looking to the future, the additional profit Primary Goods continues to generate from price testing has allowed the brand to develop a new wholesale retail channel, plus patented product lines to be released later this year.