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Inside Tontine: Step Into the World of Price Testing

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Covered by leading publications

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7 killer tips on how to optimize a Shopify website and Shopify sales funnel

Shopify Basics

September 12, 2021

Running a Shopify store, but need some tips on improving your Shopify website and your Shopify sales funnel for better sales? Click here to learn some killer tips that lead to increased profits!

7 keys to increasing your Shopify store conversion rate

Shopify Basics

September 12, 2021

A 1% increase in conversion rate could mean hundreds of thousands of dollars in newfound profit. So what's the secret here?

Based on data from 130+ Shopify stores: 8 jobs your Shopify's "About" page should do, and 4 it shouldn't

How-To Guides

February 17, 2021

Picture this: you’re at a dinner party, and someone is talking your ear off about their new business. They can’t seem to describe it in words other than “innovative” and “great,” and you still have no idea what the company actually does.

Step-by-step tutorial: How to get started selling on TikTok as a Shopify merchant without watching your budget go to total waste

Shopify Basics

February 17, 2021

Shopify announced a partnership with TikTok to give merchants with Shopify stores more access to this trendy social media channel. So, why is promoting products on TikTok necessary for a Shopify store? And how do you advertise your products on this channel?

The ultimate playbook on how to combat fraud on Shopify: how to identify and realistically protect yourself against these 5 types of fraudulent activity

Shopify Basics

February 17, 2021

The key to protecting your online store from fraudulent credit card transactions, affiliate fraud and other types of e-commerce fraud isn’t just recognizing these activities when you see them—it’s taking preventative measures that will reduce your fraud risk in the first place.

6 basic and proven psychological principles to increase your e-commerce store's conversions. Here's exactly why it works.

Shopify Basics

February 17, 2021

While no two target audiences are alike, there are luckily some psychological principles that have withstood the test of time. We’ll highlight 6 that forms the backbone of the highest-converting websites we’ve ever seen — as well as some real-life examples.

7 basic CRO tactics for new Shopify marketers to get some quick wins and double conversions within 2 weeks

How-To Guides

February 17, 2021

You’re a seasoned marketer who just got hired to manage a Shopify e-commerce store. Or you’re a brand new Shopify entrepreneur who just finished setting up your store, and now you’re ready for some sales. Except… all you hear are crickets.

The ultimate CBD on Shopify playbook: top questions answered, and 8 ways to market your CBD products legally

Shopify Basics

February 17, 2021

Selling CBD is a high risk business. It’s a new type of product with unclear legislation; if you violate the rules, your Shopify store could be shut down. Here's the playbook on how to navigate the rules.

Peloton was struggling until it raised prices by more than $1,000 per bike. Surprised that worked? You shouldn't be...

E-Commerce Research

June 5, 2019

Peloton didn't have to introduce more SKUs, or work harder to find success. Instead, the magic formula was discovered almost accidentally...

Original E-Commerce Insights, Delivered

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