Makeup is historically one of the highest margin verticals in retail, yet the team at Haus Laboratories was struggling to even come close to the industry benchmarks — why? The data Haus Laboratories was getting was mangled by the unknown, and they couldn’t grasp why certain products could be priced higher than others, especially in the heat of major competition across e-commerce channels. Knowing that limited release “product drops” is the trendy solution to gather buzz generating attention, the brand was stuck with unsolved questions: how should we price these drops from the outset since they’re not meant to be sold for long enough to collect the right insights?
Luckily, Haus Laboratories didn’t need to bring on a full-stack tech team to run dozens of time-consuming regressions — Tontine's Price Optimization Experts worked around-the-clock to integrate with their already robust Shopify store and watched their profits, revenues, and brand-interest rise. After all, there’s no better buzz than happy customers who share their newfound beauty brand with the world. And the best way to get new customers is to find a price that optimizes for the masses.
Since Tontine can automatically split traffic in 50/50, segmented % or multi-armed bandit configurations, Haus Laboratories can release perfectly-timed limited drops every time, without having to set up multiple product pages (i.e. saving a ton of time, resources, and money.) Furthermore, there’s an added bonus: because Tontine is the only platform to truly and natively integrate with Shopify’s ecosystem, Lady Gaga’s fans get a seamless and unified experience from beginning to end. No brand risk, and no pricing mishaps that break consumer trust. With new products being added and swapped out dozens of times a week, the benefit of Tontine's ridiculously simple user interface means high-volume testing without the expensive tooling and waiting period — now, almost nothing gets featured on Haus Laboratories’ site until it gets price tested through Tontine first.