About the Company
Thumb-stopping content. That’s the goal over at Dottob, a wildly creative boutique marketing agency built uniquely for top-tier D2C Shopify brands (think: Caraway, Our Place, Outdoor Voices, Year & Day, and hundreds more). Unlike many agencies that don’t have a niche of their own, everything at Dottob begins with seeking out “the magic moment” — what will get people to stop scrolling and pay attention to the ad? Dottob’s in-house specialty marries analytics with eye-catching branding, copy, and a discerning taste... a formula uniquely designed to bring their clients' products to life with one swipe.
PriceBot
Price Optimization
United States
Tech
The Goal
In a dedicated effort to maintain a renegade and creative culture, Dottob resisted expanding their team — leaving them with beautiful creative assets and no conversion rate optimization team to magnify its impact.
Current options in the market, for lack of a better word, sucked: they were too expensive, too time consuming, and jumped around the real question — what will drive more profit, guaranteed?
With the competition heating up for their clients, Dottob needed a quick solution to bring that extra special sauce to their clients.
The Strategy
Seeking a valuable option that could optimize their clients’ conversion rates without unnecessary overhead and price hikes, Dottob turned to Tontine. Now, they had a secret tool to dish out to their clients in times of need: a promise that they could find the perfect price for every product, optimizing sales without risking customer trust, or going way over budget on labor-intensive testing. Instead, they were able to focus on the highest leverage differentiator: pricing.
“Even without extensive conversion rate optimization work, our clients typically see a 5-7x ROI increase on the impact of their creative assets once we turn Tontine on. As a boutique agency, this gave us an unfair advantage over other agencies with massive overhead costs.” — Lester Salvador (Chief Executive Officer & Lead Strategist)
The Results
Long story short: Dottob’s client retention has skyrocketed. Their secret sauce (Tontine) doesn’t require a lot of effort to oversee or maintain, but can reliably deliver huge results for their clients. From mom-and-pop shops to Fortune 500 clients, Dottob has been able to reduce their clients’ customer acquisition costs and see their ROAS soar all in a few months, increasing the success of their clients and in turn, the success of the agency itself. Now, Dottob is able to staff up and keep delivering beautiful content that makes you want to stop scrolling.
More case studies
"How do you know if you’re charging the maximum customers are willing to pay? You don’t. We certainly didn’t. That’s why we use Tontine."
“Finding the best price for each of our products is a lot faster with Tontine. And in our industry, that means we’re able to bring a product that’s on-trend to market a lot quicker.”
"Working with Tontine is as hands-on/off as you’d like. The Price Optimization Experts ensure they’re consistently delivering value without becoming another burdensome platform to manage."
"When we started working with Tontine, they promised us full control, incredible support, and clear-cut ROI. They’ve delivered. You won’t find a more professional & accommodating team elsewhere."
"How do you stay ahead of the rapidly evolving landscape in such a competitive industry? You reconsider every aspect of your business regularly — starting with pricing."
“Tontine’s A/B testing system is very different from anything we’ve used previously — it’s undeniably more effective and impactful.”
“Tontine makes it easy for our team to focus on developing new marketing initiatives rather than the operations of price testing. With Tontine, we’re in good hands.”
"Risk-free price testing is an insurmountable challenge with our complicated custom infrastructure… rarely do you find a team so helpful and willing to dive straight into it to ensure everything is set up perfectly."
“Tontine basically provides the ground truth for any product release, since it starts with pricing. This is a very, very critical piece to the way we operate.”
"Tontine is the best kept secret for Shopify retailers. We can now safely adjust our prices to maximize profit without losing customers, because we have the data to back it up."
"Our D2C channel was a loss leader in our revenue mix— until we started working with Tontine. This was the path of least resistance to growing our revenue without any associated overhead."
"Tontine helped us test different price points for new products with a group of superfans, so when we released the products publicly, it was at the most profitable price."
“Kudos to Tontine’s team for meeting our extremely strict standards and SLAs. The whole Tontine team stepped up and worked hand-in-hand with us to meet our needs.”
"Tontine is a true partner, rather than just another vendor. We rely on them for strategic insights, competitive market analysis, and most importantly, reliable price test results."
"Truly a no-brainer: Tontine is the go-to solution if you’re trying to focus on your business’ bottom line instead of just optimizing for the top line. For us, this is the most important profit lever we have in our toolkit."
"Our biggest concern was the technical lift needed to integrate with Tontine. Thankfully, their Implementation Specialists handled it all, and didn’t stop working until we were satisfied."
"We haven’t discovered an A/B testing solution that prioritizes protecting our brand integrity as much as Tontine has. The only solution that’s truly compatible with our stack."
“No strenuous integration, no ambiguous data, and no friction working closely with Tontine’s team. This has been a dream partnership.”
“Tontine’s AI engine, PriceBot, is exceptional… the more data it ingests, the better it gets at predicting prices, even for unreleased products.”
“We can’t fathom of an easier or faster way to price test our products and receive a decisive result in just days. Tontine is integral to our merchandising strategy.”
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