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A/B Test duration Calculator

Discover the ideal duration for your A/B test to achieve optimal statistical significance with ease.
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Important note

Higher conversion improvements are difficult to achieve with a single A/B test. That is why Tontine created a concept of Testing Strategy - a series of thoughtfully curated tests custom tailored for meeting your business goals. Learn more

? Days

Please provide your business metric to trigger the optimal test duration calculator.

Multiple tests may be needed for achieving your defined Goal
Learn more about Testing Strategy

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How the Results Are Calculated

Using performance data from stores and merchants around the world, our ROI engine extracts benchmarks for your vertical. We use that information as a baseline + we take the key metrics you shared to provide a personalized estimation of the results your business can see with Tontine.