Say hello!

Do subscription bundle discounts without sacrificing profits

57% of all subscription discounts are mispriced. With Subscription Discount Optimization, discover the perfect balance between maximizing your LTV while minimizing margin erosion by not discounting more than is absolutely necessary.

Find Out How
Join 2,437+ other Shopify brands

Results,
not promises

86

Tests/Month

41%

Profit Margin Lift

14%

Revenue Lift

33%

Revenue

86

Tests/Month

23%

Revenue Lift

26%

Profit Margin Lift

38%

LTV Lift

29%

Revenue Lift

How Subscription DISCOUNT OPTIMIZATION WORKS

Don’t discount bundles more than necessary

Uncovering the perfect relationship between one-time pricing and optimal subscription discount can be a tight rope for your brand to walk on. With this feature, you can preserve AOV & LTV-boosting subscriptions without unnecessarily sacrificing profit margins.

Get Started

Push revenue boundaries

Effortlessly test one-time purchase (OTP) prices and subscription discounts in parallel to see which drives the most amount of relative profits.

End-to-end integration

Tontine natively integrates with 9+ subscription platforms, including Recharge, Smartrr, and more. Plug-and-play — all on day one with zero risk.

Unprecedented flexibility

With inflation, are your current subscribers overdue for a price hike? See how much they can tolerate by testing on both new & existing subscribers.

Analyze relative results easily

Understand both the cumulative & relative impact of one-time purchases & subscription discounts on your core KPIs within 30 seconds.

We've worked with a few incredible subscription brands

1
1

How Subscription DISCOUNT OPTIMIZATION WORKS

Analyze and select subscription offers/bundles to test

Tontine automatically syncs all of your subscription offers, subscription bundles, and one-time purchase products so you can select which test configuration will move the needle fastest.

2
2

How Subscription DISCOUNT OPTIMIZATION WORKS

Determine test configuration & objective

Create multi-group split tests to uncover the cause-and-effect relationship between various subscription offers, subscription bundles, and one-time purchases. Choose which products to test, then configure the exact subscription discount vs. one-time purchase prices you’d like to test.

3
3

How Subscription DISCOUNT OPTIMIZATION WORKS

Refine targeting options & launch

Tontine's Subscription Discount Optimization empowers you to have full control over your test audience. Customize the granularity and specificity of your target audience with ease, ensuring you reach the right visitors. Get down to the nitty-gritty: do you want your new subscribers to pay the winning price or revert back to the current price once the test ends? Do you want to limit this test to new subscribers only, or both new and existing? Customize your way to success in just 30 seconds.

4
4

How Subscription DISCOUNT OPTIMIZATION WORKS

Confidently implement the new winning subscription discount

Quickly understand both the relative and cumulative impact of various subscription offers, subscription bundles, and one-time purchase prices in real-time with Tontine’s straightforward analytics dashboard. Get expert guidance: Our subscriptions-focused Revenue Engineers will be available 24/7 to advise you based on their experience running 5,000+ similar tests for hundreds of brands.

Pioneering the real-time traffic redirect system™

Tontine’s proprietary system is the only one that allows for real-time traffic redirection without duplicating any products, product pages, or URLs. Instead, different prices are dynamically displayed on the original product pages in real-time depending on which cohort a site visitor is in. The result? Zero flickering, zero detection, and zero hassle.

See it for yourself

Tontine’s ProfitOS platform is built by data scientists specifically for non-data scientists. Take a spin through the platform — what you see is what you’ll get with no login required. 

Don’t have the time to manage yet another platform? Your dedicated Revenue Engineer will be more than happy to manage it for you according to your instructions — all for free. 

Try Demo App

See it for yourself

Tontine’s ProfitOS platform is built by data scientists specifically for non-data scientists. Take a spin through the platform — what you see is what you’ll get with no login required. 

Don’t have the time to manage yet another platform? Your dedicated Revenue Engineer will be more than happy to manage it for you according to your instructions — all for free. 

Try Demo App

Built just for Shopify merchants to be seamless and effortless

SH
Sarah H.
via Shopify Plus

I've been using Tontine since I opened my store because we’ve had to transition after COVID. Definitely a keeper! I love how everything is set up to be “set it & forget it”. Love Tontine.

TW
Taylor W.
via Shopify Plus

Tontine gave us a bigger bang for our buck for every $1 we spent on our paid ads channels — only regret is we didn’t discover it earlier!

Run, don’t walk, to Tontine.

JL
Jason L.
via Shopify Plus

Really simple platform to use...  the more you use it, the more you discover how powerful it really is. Our P&L shows that Tontine delivered at least a 28% profit margin increase for our brand last month!

EN
Eric N.
via Shopify

I'm skeptical of any company that claims to help you earn more money this easily, but Tontine feels like the real deal. Support has been great, and our Price Optimization Expert, Eric, is a real rockstar.

JZ
Julian Z.
via Shopify

A little pricey, but worth it if you're doing enough volume. Definitely a massive improvement from the spreadsheet hell that we've been used to!

IQ
Isabelle Q.
via Shopify

This service has helped optimize our profit margins considerably. We only increased prices by 3-5% for each product when testing, but it's already making a meaningful difference.

Driving up subscription conversion rates doesn’t mean driving down profit margins. Zero in on the perfect discount today.

Scientifically valid results guaranteed in days — not weeks or months

With Tontine’s proven strategies and AI-driven recommendations, you can expect to see actionable results and insights within 30 days from the kickoff date.

Trusted by 400+ of the highest revenue subscription brands on Shopify

When it comes to subscription discount testing, Tontine is the gold standard with dozens of safeguards in place to ensure everything works as it should.

Revamp your subscription pricing strategy within 30 days

You will be assigned a dedicated subscriptions-focused Revenue Engineer on day one, and s/he will act as your in-house pricing analyst to provide 24/7 guidance.

100% risk-free thanks to native integrations with your subscription platform

Tontine’s native integration with 9 of the most popular subscription platforms means your customers will see the right price during & after the test concluded.

Tontine works with your e-comm stack

Tontine is compatible and integrates with all major payment gateways, advertising platforms/pixels, 3PL API connections, email service providers, accounting software, etc.

If you use it, odds are, Tontine supports it. Plug into your Shopify store. Keep your current operational/marketing workflows. Done.

Tontine works with your e-comm stack

Tontine is compatible and integrates with all major payment gateways, advertising platforms/pixels, 3PL API connections, email service providers, accounting software, etc.

If you use it, odds are, Tontine supports it. Plug into your Shopify store. Keep your current operational/marketing workflows. Done.

Tontine works with your e-comm stack

Tontine is compatible and integrates with all major payment gateways, advertising platforms/pixels, 3PL API connections, email service providers, accounting software, etc.

If you use it, odds are, Tontine supports it. Plug into your Shopify store. Keep your current operational/marketing workflows. Done.

Make informed decisions, not guesses.

We’ll either increase your profit margins, or give you your money back. Requesting a consultation could be the most profitable thing you do this week, and you don’t need to spend a thing!

Secure Free Consultation

100% honest and transparent pricing

No “Contact Us for a Quote” or any mysterious pricing pages designed to gouge you. Our prices are honest and transparent from day one.

Learn more about pricing

No-fuss setup: get up and running in <48 hours

Don’t believe in the nonsense that CRO is technically complex or difficult to setup. Tontine is built by data scientists for non-experts.

Calculate your ROI

Your burning questions, extinguished!

What is Subscription Discount Optimization?
Is Tontine compatible with Recharge?
Can I use Subscription Discount Optimization to test bundle pricing? 
See full FAQ