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Make free shipping profitable with easy A/B testing

There’s no point offering free or discounted shipping if it ends up hurting your profits. With Shipping Price Optimization, you can test different shipping rates & free shipping thresholds on your Shopify store.

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Join 2,437+ other Shopify brands

Results,
not promises

86

Tests/Month

41%

Profit Margin Lift

14%

Revenue Lift

33%

Revenue

86

Tests/Month

23%

Revenue Lift

26%

Profit Margin Lift

38%

LTV Lift

29%

Revenue Lift

Regain control of your shipping strategy

Turn your free shipping strategy into a profit center

In today's hyper-competitive e-commerce world, free shipping is essential. Yet, determining shipping charges and their impact on orders is challenging. Tontine's Shipping Price Optimization feature offers A/B testing of shipping rates on Shopify. Get instant data, transform your free shipping strategy, and boost profitability in 30 days.

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Dynamic options

Create robust shipping tests with custom rate names, traffic rules, and UTM-based targeting for powerful multi-group experiments.

Kill unprofitable orders

Optimize profitability by implementing custom shipping rules for high-cost geographies—avoid unprofitable business locations.

Supercharge AOV

Boost cart size by raising free shipping thresholds—customers remain satisfied with free shipping while increasing AOV effortlessly.

Consolidate data

Shipping prices are volatile, and data tends to be dispersed in various silos. Tie it all together and start optimizing towards shipping profitably.

We've worked with a few incredible subscription brands

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How Shipping Price Optimization works 

Select preferred test configuration

Take control of your shipping strategy with Shipping Price Optimization — choose to A/B test free shipping thresholds or flat rate prices.

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How Shipping Price Optimization works 

Select sample size

Customize your test parameters in less than 15 seconds — options include choosing the % of visitors that’ll see your test, geographic targeting, UTM filtering, and more. You’ll always be in control — 100% of the time. Made a mistake? Rollback changes with the click of a button.

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How Shipping Price Optimization works 

Straightforward data & results analysis 

Analyze key metrics to determine winning prices/thresholds. Tontine simplifies statistical modeling with a user-friendly dashboard for easy access to test data and results. Instantly translate insights into profit growth.

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How Shipping Price Optimization works 

Take control of your shipping strategy

Stop guessing shipping prices or thresholds for customer conversion. Use data to inform pricing decisions with Tontine's Shipping Price Optimization. Better understand your customers, price elasticity, and business.

Pioneering the real-time traffic redirect system™

Tontine’s proprietary system is the only one that allows for real-time traffic redirection without duplicating any products, product pages, or URLs. Instead, different prices are dynamically displayed on the original product pages in real-time depending on which cohort a site visitor is in. The result? Zero flickering, zero detection, and zero hassle.

See it for yourself

Tontine’s ProfitOS platform is built by data scientists specifically for non-data scientists. Take a spin through the platform — what you see is what you’ll get with no login required. 

Don’t have the time to manage yet another platform? Your dedicated Revenue Engineer will be more than happy to manage it for you according to your instructions — all for free. 

Try Demo App

See it for yourself

Tontine’s ProfitOS platform is built by data scientists specifically for non-data scientists. Take a spin through the platform — what you see is what you’ll get with no login required. 

Don’t have the time to manage yet another platform? Your dedicated Revenue Engineer will be more than happy to manage it for you according to your instructions — all for free. 

Try Demo App

Built just for Shopify merchants to be seamless and effortless

SH
Sarah H.
via Shopify Plus

I've been using Tontine since I opened my store because we’ve had to transition after COVID. Definitely a keeper! I love how everything is set up to be “set it & forget it”. Love Tontine.

TW
Taylor W.
via Shopify Plus

Tontine gave us a bigger bang for our buck for every $1 we spent on our paid ads channels — only regret is we didn’t discover it earlier!

Run, don’t walk, to Tontine.

JL
Jason L.
via Shopify Plus

Really simple platform to use...  the more you use it, the more you discover how powerful it really is. Our P&L shows that Tontine delivered at least a 28% profit margin increase for our brand last month!

EN
Eric N.
via Shopify

I'm skeptical of any company that claims to help you earn more money this easily, but Tontine feels like the real deal. Support has been great, and our Price Optimization Expert, Eric, is a real rockstar.

JZ
Julian Z.
via Shopify

A little pricey, but worth it if you're doing enough volume. Definitely a massive improvement from the spreadsheet hell that we've been used to!

IQ
Isabelle Q.
via Shopify

This service has helped optimize our profit margins considerably. We only increased prices by 3-5% for each product when testing, but it's already making a meaningful difference.

Shipping doesn’t have to be a cost center. With Tontine, it won’t be. 

Reduce shipping-related expenses without touching warehouse operations

Streamline logistics with Tontine's efficiency. Optimize margins through tests without involving slow departments.

Analyze results independent of your 3PL or carriers 

Determine the winning variant by analyzing AOV, CVR, revenue per visitor, and even profit per visitor. Need more granularity? Export all raw data in just a click.

All-in-one solution with no developers or engineers needed

Set up, run, and implement results with zero technical knowledge. Go a step further and automatically add a top banner to your site with the shipping threshold.

Geofence and run localized tests by shipping zones & destinations

Maintain flexibility with your shipping strategies by offering various geographies and locations different shipping offers, and see which converts most effectively!

Tontine works with your e-comm stack

Tontine is compatible and integrates with all major payment gateways, advertising platforms/pixels, 3PL API connections, email service providers, accounting software, etc.

If you use it, odds are, Tontine supports it. Plug into your Shopify store. Keep your current operational/marketing workflows. Done.

Tontine works with your e-comm stack

Tontine is compatible and integrates with all major payment gateways, advertising platforms/pixels, 3PL API connections, email service providers, accounting software, etc.

If you use it, odds are, Tontine supports it. Plug into your Shopify store. Keep your current operational/marketing workflows. Done.

Tontine works with your e-comm stack

Tontine is compatible and integrates with all major payment gateways, advertising platforms/pixels, 3PL API connections, email service providers, accounting software, etc.

If you use it, odds are, Tontine supports it. Plug into your Shopify store. Keep your current operational/marketing workflows. Done.

Make informed decisions, not guesses.

We’ll either increase your profit margins, or give you your money back. Requesting a consultation could be the most profitable thing you do this week, and you don’t need to spend a thing!

Secure Free Consultation

100% honest and transparent pricing

No “Contact Us for a Quote” or any mysterious pricing pages designed to gouge you. Our prices are honest and transparent from day one.

Learn more about pricing

No-fuss setup: get up and running in <48 hours

Don’t believe in the nonsense that CRO is technically complex or difficult to setup. Tontine is built by data scientists for non-experts.

Calculate your ROI

Your burning questions, extinguished!

What is Shipping Price Optimization?
How does Shipping Price Optimization integrate with PricingOS?
What kinds of Shipping Price Optimization A/B tests can I run with Tontine?
See full FAQ