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Curious to see how much extra profit Tontine can add to your bottom line? Try the new ROI Calculator >


Looking for an easy way to increase margins? Use Price Optimization to run A/B tests, raise product prices & unlock additional revenue opportunities

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Join 2137+ other Shopify brands

Validate test prices with real customers in real-time

Make informed pricing decisions, not guesses. The only way to test if PriceBot’s recommended prices (or any other price you’d like to test) will outperform and deliver 15-17% higher profits is to test it with your customers in real-time with Price Optimization.

A little shy? Test the new prices with just a set % of your traffic before rolling it out to everyone else. With the help of your Price Optimization Expert, you can set each experiment to be as granular as you’d like.


HOW PRODUCT Price Optimization WORKS

Analyze and select
products TO TEST

Tontine automatically syncs your entire Shopify inventory to your dashboard. Select the products you believe have the most potential to move the needle and test those first.


HOW PRODUCT Price Optimization WORKS

Test 2 prices

Choose a new price to test against your current price in real time. By default, half of your customers will see the test price while the other half will see the current price.

Think that's too risky? Tontine is also capable of traffic split segmentations and running multi-armed bandit tests. Even better, you don't need to duplicate your products/product pages to launch a price test with our proprietary real-time redirect system.


HOW PRODUCT Price Optimization WORKS


The same advanced experimental test designs used by global Fortune 500 marketers, now made easily accessible to you: tinker with some of Tontine’s most advanced features without ever getting lost. No code and no sweat.

You’ll always be in control — 100% of the time. Made a mistake? Rollback changes with the click of a button.


HOW PRODUCT Price Optimization WORKS

Track revenue and find a winner

See how much extra revenue the winning price generates — no statistics degree necessary. Thanks to Tontine's seamless Shopify integration, you can apply new prices to your store in just one click.


Tontine’s proprietary system is the only one that allows for real-time traffic redirection without duplicating any products, product pages, or URLs. Instead, different prices are dynamically displayed on the original product pages in real-time depending on which cohort a site visitor is in. The result? Zero flickering, zero detection, and zero hassle.

HIGH-impact CRO

When customers land on your product pages, there’s only one thing they focus on first: pricing. If the price isn’t perfect, no amount of expensive lifestyle photography or tantalizing copy will make them convert.


Built just for Shopify brands, Tontine is 100% compatible with all Shopify apps & APIs. Test your prices discretely: your end-customers will never know if they’re in a test group, and your results will always be scientifically valid.


Maximize the value of your paid traffic customers and increase your AOV without any additional cost. If Tontine fails to deliver, we’ll waive your subscription fee for the month. We don’t make any money, unless you do first.

Built just for Shopify merchants to be seamless and effortless

Sarah H.
via Shopify Plus

I've been using Tontine since I opened my store because we’ve had to transition after COVID. Definitely a keeper! I love how everything is set up to be “set it & forget it”. Love Tontine.

Taylor W.
via Shopify Plus

Tontine gave us a bigger bang for our buck for every $1 we spent on our paid ads channels — only regret is we didn’t discover it earlier!

Run, don’t walk, to Tontine.

Jason L.
via Shopify Plus

Really simple platform to use...  the more you use it, the more you discover how powerful it really is. Our P&L shows that Tontine delivered at least a 28% profit margin increase for our brand last month!

Eric N.
via Shopify

I'm skeptical of any company that claims to help you earn more money this easily, but Tontine feels like the real deal. Support has been great, and our Price Optimization Expert, Eric, is a real rockstar.

Julian Z.
via Shopify

A little pricey, but worth it if you're doing enough volume. Definitely a massive improvement from the spreadsheet hell that we've been used to!

Isabelle Q.
via Shopify

This service has helped optimize our profit margins considerably. We only increased prices by 3-5% for each product when testing, but it's already making a meaningful difference.

tontine Works with your e-COMM stack

Tontine is compatible and integrates with all major payment gateways, advertising platforms/pixels, 3PL API connections, email service providers, accounting software, etc. If you use it, odds are, Tontine supports it.

Plug into your Shopify store. Keep your current operational/marketing workflows. Done.

Make informed pricing decisions, not guesses.

We’ll either increase your profit margins, or give you your money back. Requesting a consultation could be the most profitable thing you do this week, and you don’t need to spend a thing!

Secure Free Consultation

100% honest and transparent pricing

No “Contact Us for a Quote” or any mysterious pricing pages designed to gouge you. Our prices are honest and transparent from day one.

Learn more about pricing

No-fuss setup: get up and running in <48 hours

Don’t believe in the nonsense that CRO is technically complex or difficult to setup. Tontine is built by data scientists for non-experts.

Calculate your ROI

Frequently asked questions, answered

How much work is it (really) to get started with Price Optimization?
How does Price Optimization’s statistical engine work? What technologies is the platform using?
Is the Price Optimization feature included in my pricing plan?